"Fraud" is intentional deception to get property or a lawful right from a person. This book is put out by "The Seniors Coalition, Inc.", a lobbying group in Fairfax Virginia that claims to educate America's senior citizens. The `Introduction' says that what you read in newspapers or hear on radio and television is often false. This is not just about advertising! But misleading people is the implied purpose of the media as they all have an axe to grind (the wishes of the owner). Who owns this lobby?
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